- How did you get started with Phul Effect?
CMG: PE came to fruition during in 2007 after I had finished a grueling week of final exams. I was feeling inspired and itching to create something with my hands. So naturally (or rather unnaturally), I launched the Phul Effect jewelry line. I don’t consider myself a very creative person, but working with your hands provides a sense of fulfillment that is hard to beat. I’m always so grateful, and admittedly a bit surprised, when I receive notification of a sale. It is gratifying to know others like the Phul Effect designs as much as I do.
- What do you enjoy about Etsy?
CMG: I swear I’m one of Etsy’s biggest cheerleaders. It’s one four-letter word I love to gab about. The exposure Phul Effect receives through Etsy is astounding. I fill international orders weekly, and I could not reach such an audience without the Etsy marketplace. Beyond providing a place for buying and selling handmade products, it’s a community. It truly lies at the crossroads of marketplace and community. I have made some wonderful friends on Etsy and collaborated with individuals on some seriously cool one-of-a-kind designs.





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